What the user knows
Company, product, target market, geography, GTM goal, and optional context.
AI-assisted go-to-market planning
Find your best-fit customers. Plan how to reach them.
Define who to sell to, why they should care, which accounts to prioritize, and what your GTM team should do next.
Market→ICP→Accounts
→Pipeline→Revenue
Built to show the commercial logic.Every account score, pipeline value, and recommendation traces back to the market and ICP.
New workspace
Build your GTM strategy
Your inputsGenerated strategySimulated metrics
Sourced case studyDecagon GTM planAI customer experience · Public evidence · Proposed sales strategy
Explore ↗PUBLIC RESEARCH / INDEPENDENT STRATEGY
Four companies. Four commercial stories.
Explore sourced company context, real account candidates and proposed next actions. These cases are manually researched snapshots, with private operating results left unknown.
BRAND ACQUISITION
Out2Win
A sourced athlete-marketing acquisition plan.
Explore researched case ↗SOURCED GTM CASENike
Helping shoppers choose Nike products through retail partners
3 accounts · 2 priorities ↗SOURCED GTM CASEDecagon
Selling AI customer support to large businesses
3 accounts · 2 priorities ↗SOURCED GTM CASEAnduril
Delivering defense programs and planning follow-on work
3 accounts · 2 priorities ↗Inside the workspace
Know exactly where revenue effort should go.
Public evidence explains the account choice. Proposed next steps make the research useful.
PROPOSED SALES FOCUS
Public evidencePriority accounts
Start with the evidence. Earn the next conversation.
01
CanvaSubscription guidance is a specific, bounded starting workflow. Fit depends on unmet need, internal ownership and permitted data access—not the size of the brand.
02
EtsyMultiple support journeys make workflow segmentation relevant, but a safe first test should answer routine questions rather than decide disputes.
Research candidates · relationships, intent and private revenue unknown
HOW GTM LAB WORKS
One connected commercial story.
The prototype models how a company moves from a market hypothesis to prioritized revenue action. Earlier decisions change what appears later.
01Market selection→
02Ideal customer→
03Buyer committee→
04Target accounts→
05Sales execution→
06Pipeline & revenue→
07Next actions
What the model proposes
Segmentation, ICP, personas, positioning, messaging, and strategic recommendations.
What the product models
Accounts, intent, engagement, campaign performance, pipeline, and revenue—not verified company data.