Find brands with a clear athlete-campaign need.
Research relevant brands, identify possible buyers and check for a real campaign need. This is an independent sales proposal, not Out2Win’s internal plan.
What Out2Win sells
Out2Win presents an athlete-influencer campaign offering for consumer brands, combining athlete intelligence with campaign execution and measurement.
- Target customer
- Consumer brands running athlete / creator campaigns
- Proposed starting market
- U.S. beverage & hydration brands
Why focus on brand acquisition?
The GTM Associate role emphasizes finding relevant brands, getting meetings, qualifying opportunities, using AI workflows and feeding market feedback into the business. It also describes an upmarket direction toward larger brands and agency partnerships.
Scope choice: start with the brand campaign buyer. Out2Win’s separate talent-agency offering is not treated as the same sales motion.
Start with brands that fit.
Start where a consumer product, athlete audience and measurable campaign objective overlap. A sponsorship announcement earns a research slot—not a qualified opportunity.
- 01Start with hydration brands where product–athlete relevance is clear.
- 02Check existing customer and agency relationships before treating any brand as a new logo.
- 03Lead with a specific campaign gap, not a generic AI pitch.
One more recommendation
- 04Qualify the brief, owner, timing, budget and measurement before proposing talent.
What this plan is built on
Brands to research firstThree brands to research & a discovery checklist
Research these brands first
Before outreach: confirm existing customer status, CRM ownership and incumbent partner scope. No contacts or messages have been sent.
Five things we still need to know
- Who owns the brand’s next athlete / creator brief?
- What outcome is the buyer trying to achieve?
- What campaign window and budget are actually available?
- Which rights, agencies and approvals constrain execution?
- What can the team credibly measure?